Raffi Appel

VP, Strategic Services

Raffi develops cutting-edge solutions for all kinds of Democratic organizations. An expert digital practitioner, Raffi’s work includes paid digital persuasion and mobilization, issue advocacy, and texting for issue-based organizations, independent expenditures, and political committees. During the 2022 cycle, Raffi’s clients included House Majority PAC, League of Conservation Voters, and Patients for Affordable Drugs.

Raffi has revolutionized how Democratic campaigns and committees leverage texting. Raffi spearheaded the development of Textify, an innovative, flexible texting service that leads the industry in list growth, grassroots fundraising, and voter contact at scale.

Prior to joining Trilogy, Raffi spent two years on the digital team at the Democratic Congressional Campaign Committee, helping to raise over $70 million online for Democrats. He got his start in digital campaigning in Chicago, where he served on the 2012 Obama presidential campaign email team. Raffi graduated from Michigan State University with a degree in Political Theory and Constitutional Democracy.

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