Raffi Appel

VP, Strategic Services

Raffi’s extensive messaging experience and deep understanding of metrics have made him one of Trilogy’s leading innovators. An expert strategic planner who can structure a campaign from start to finish, there’s no idea too big and no detail too small for him to handle. 

While at Trilogy, Raffi has spearheaded projects incorporating branding strategy, direct response, digital advertising, and audits for clients including the League of Conservation Voters, the Democratic Congressional Campaign Committee, and Patients for Affordable Drugs. 

Prior to joining Trilogy, Raffi spent two years on the digital team at the Democratic Congressional Campaign Committee, helping to raise over $70 million online for Democrats. He got his start in digital campaigning in Chicago, where he served on the 2012 Obama presidential campaign email team. Raffi graduated from Michigan State University with a degree in political theory and constitutional democracy.

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