Digital Media Planner Berkeley, CA / Washington, D.C.

Trilogy Interactive is a full-service digital advertising and marketing agency. We deliver award-winning programs for progressive political campaigns, organizations, and nonprofits that are reshaping what is possible in the world of politics. If you are ready to use your planning and buying skills to make a positive impact on your community in an exciting, team-focused environment, please apply today.

Trilogy is an independently owned mid-size agency. For over a decade, we have stood at the forefront of the digital revolution in the progressive political space. As a smaller agency, we value people with an entrepreneurial mindset who enjoy wearing multiple hats, collaborating across teams, trying new things, and learning every day. Our size also provides opportunities to have direct contact with clients. We offer an open and collaborative environment where you are encouraged to interact with all levels of management to present your ideas, ask questions, and move projects forward.

Responsibilities

Campaign Execution: Manage all facets of campaign execution, including working with buying platforms such as Facebook, Google, DataXu, and other programmatic platforms, with significant emphasis on Facebook buying. Ensure proper tracking and delivery of impressions, reach, performance, and budgets.

Campaign Planning: Develop media plan recommendations based on client budgets, target audiences, core objectives, and key performance indicators.

Data and Insights: Create, analyze, and disseminate campaign reports. Explain why “creative A” worked better than “creative B.” Take the lead on monitoring campaign performance and developing optimization strategies for digital placements.

Internal Communication: Maintain excellent communication within the media vertical, operating transparently with senior management and junior associates. Build rapport and work effectively across account management, operations, and creative teams.

Market Research: Continually keep track of the advertising and technology marketplace. Present key trends in the media buying, creative, and advertising worlds. Develop personal expertise in your areas of interest.

Qualifications

  • BA or BS or equivalent experience
  • Minimum of one year of prior media planning/buying experience at a digital agency
  • Exceptional attention to detail
  • Excellent verbal and written communication skills
  • Eagerness to analyze data and tell stories through insights and analysis
  • Self-motivation and a strong desire to learn and grow
  • Ability to handle multiple tasks at one time, for long periods of time
  • Strong capacity to take personal pride in the quality of their work
  • Ability to professionally and respectfully disagree in a constructive manner
  • Proficiency in Word, Excel, and PowerPoint (or Google/Apple equivalent products)

Although political expertise is not a necessity to qualify for this position, you should at least be intrigued by progressive candidates, causes, and organizations. Our team of highly experienced strategists will be available to help provide guidance, but a personal interest in politics will help you immensely.

To Apply

If you are interested in applying, please send a cover letter and resume to strategy-jobs@trilogyinteractive.com with “Media Planner” in the subject line. Please feel free to email us with any questions.

We believe we do our best work by drawing on our diverse range of staff backgrounds, and strongly encourage women, people of color, members of the LGBTQ+ community, and those with physical challenges and disabilities to apply.

Location: Berkeley, CA or Washington, DC

Salary: $65,000-$70,000 per year, depending on experience

Benefits: Transparent pay structure. Fully-funded health insurance, dental, vision, and life insurance. 401(k) program with employer contribution. Family and parental leave.